What is the recommended action for a massive hemorrhage?

The recommended action for a massive hemorrhage is to apply direct pressure immediately. This technique is crucial as it helps to control the bleeding by compressing the blood vessels and reducing blood loss. Immediate action is essential in cases of massive hemorrhage because prolonged bleeding can lead to significant blood loss and, ultimately, shock, which can be life-threatening. Direct pressure is straightforward and can be performed by anyone on the scene, making it an effective first response in emergency situations.

Other options, such as encouraging the person to move, using ice packs, or administering medication, are not appropriate responses in a situation involving significant bleeding. Encouraging movement may disrupt blood flow and exacerbate the injury, while ice packs are generally used for swelling and not for controlling hemorrhage. Administering medication is typically not an immediate priority in the case of a massive hemorrhage, as the focus should be on stemming the blood loss rather than other treatments.